How does Scambler differentiate between stigma and deviance?

Scambler’s differentiation between stigma and deviance emphasizes the emotional and social implications of each concept. Stigma is associated with the feelings of shame and the social disapproval that individuals may face due to certain characteristics or behaviors deemed undesirable by society. This shame can lead to isolation, exclusion, or discrimination against those who bear a stigma, significantly affecting their identity and social interactions.

In contrast, deviance refers to behaviors or characteristics that violate social norms but does not inherently carry the same emotional weight of shame. Instead, deviance is more about how society responds to certain actions or beliefs, which can include blame. Essentially, deviance is judged on the basis of societal standards, and the social response can vary widely, from ostracism to criminalization.

Therefore, by stating that stigma denotes shame, while deviance denotes blame, the explanation captures the essence of how each term is conceptualized in sociology. This distinction helps to clarify the individual’s experience in society and the varying reactions to different behaviors or characteristics.