Which framing sequence do moral entrepreneurs use in their process?

The correct answer is based on how moral entrepreneurs develop and promote social issues through a structured approach that involves three key framing sequences: diagnostic, prognostic, and motivational.

In the diagnostic phase, moral entrepreneurs identify and frame a problem or social issue that they perceive to be harmful, often highlighting behaviors, conditions, or practices that they believe should change. This sets the stage by defining what the problem is and who is affected, raising awareness about the perceived threat.

Next comes the prognostic phase, where they propose solutions or interventions to address the identified issue. This involves outlining what needs to be done to remedy the problem and can include policy recommendations, social movements, or changes in law. This phase is crucial because it gives stakeholders a clear direction on how to act in response to the problem they’ve diagnosed.

Finally, the motivational phase serves to inspire action among supporters, stakeholders, and the broader community. In this stage, moral entrepreneurs appeal to shared values and emotions to mobilize individuals and groups to take action, whether it's through advocacy, activism, or adopting new behaviors.

By following this sequence—diagnostic to identify the problem, prognostic to suggest solutions, and motivational to drive action—moral entrepreneurs effectively create a persuasive narrative that encourages social change.